Growth hacking Supercuan Saham by creating a seamless investment portfolio sharing app.
Growth hacking Supercuan Saham by creating a seamless investment portfolio sharing app.
Growth hacking Supercuan Saham by creating a seamless investment portfolio sharing app.
Project year — 2023
Project year — 2023
Project year — 2023
Visit Supercuan
My role
Designed the product from zero
Designed the product from zero
Designed the product from zero
User research, prototyping, UI design
User research, prototyping, UI design
User research, prototyping, UI design
Built the entire design system
Built the entire design system
Built the entire design system
Results
Grow paid user base
Grow paid user base
Grow paid user base
Improve product conversion rate
Improve product conversion rate
Improve product conversion rate
Increase retention rate
Increase retention rate
Increase retention rate
Investing is a blend of theory and emotion, and not everyone has the time to master it.
That's where Supercuan Saham steps in.
Investing is a blend of theory and emotion, and not everyone has the time to master it.
That's where Supercuan Saham steps in.
Investing is a blend of theory and emotion, and not everyone has the time to master it.
That's where Supercuan Saham steps in.
Supercuan Saham is a paid community established by Alvin Tanasta with the goal of outperforming the Indonesian stock market. I designed Supercuan Saham web app that focused on:
Supercuan Saham is a paid community established by Alvin Tanasta with the goal of outperforming the Indonesian stock market. I designed Supercuan Saham web app that focused on:
Supercuan Saham is a paid community established by Alvin Tanasta with the goal of outperforming the Indonesian stock market. I designed Supercuan Saham web app that focused on:
-> Offering users access to Alvin's portfolio information
-> Real-time stock trading activities
-> Online capital market courses
-> Membership management
-> Offering users access to Alvin's portfolio information
-> Real-time stock trading activities
-> Online capital market courses
-> Membership management
-> Offering users access to Alvin's portfolio information
-> Real-time stock trading activities
-> Online capital market courses
-> Membership management
With the launch of this web app, Supercuan Saham experienced a remarkable 50% growth in its user base within just one month. This growth allowed the community to rebrand as a promising company with a valuable product.
With the launch of this web app, Supercuan Saham experienced a remarkable 50% growth in its user base within just one month. This growth allowed the community to rebrand as a promising company with a valuable product.
With the launch of this web app, Supercuan Saham experienced a remarkable 50% growth in its user base within just one month. This growth allowed the community to rebrand as a promising company with a valuable product.
The challenge of understanding capital market and generate a meaningful investment become a huge consideration for most Indonesian millennial & gen z.
The challenge of understanding capital market and generate a meaningful investment become a huge consideration for most Indonesian millennial & gen z.
The challenge of understanding capital market and generate a meaningful investment become a huge consideration for most Indonesian millennial & gen z.
Investing in the stock market requires specific knowledge of the capital market. It demands time for research and understanding, which many individuals lack due to busy schedules.
Investing in the stock market requires specific knowledge of the capital market. It demands time for research and understanding, which many individuals lack due to busy schedules.
Investing in the stock market requires specific knowledge of the capital market. It demands time for research and understanding, which many individuals lack due to busy schedules.
Recognizing this opportunity, Supercuan Saham offers paid members direct access to a stock portfolio managed by Alvin, an expert in the capital market.
Recognizing this opportunity, Supercuan Saham offers paid members direct access to a stock portfolio managed by Alvin, an expert in the capital market.
Recognizing this opportunity, Supercuan Saham offers paid members direct access to a stock portfolio managed by Alvin, an expert in the capital market.
Since there isn't a similar product in Indonesia, a non-linear design approach should be adopted.
Since there isn't a similar product in Indonesia, a non-linear design approach should be adopted.
Since there isn't a similar product in Indonesia, a non-linear design approach should be adopted.
Interestingly, a diverse type of users are classified as prospective users. They differ in many ways, yet their pain points are markedly similar. It inspired a deep passion in me to understand user psychology.
Interestingly, a diverse type of users are classified as prospective users. They differ in many ways, yet their pain points are markedly similar. It inspired a deep passion in me to understand user psychology.
Interestingly, a diverse type of users are classified as prospective users. They differ in many ways, yet their pain points are markedly similar. It inspired a deep passion in me to understand user psychology.
Asking the right questions leads to validated hypotheses. Even though the subjects may differ, they shared 2 pain points:
Asking the right questions leads to validated hypotheses. Even though the subjects may differ, they shared 2 pain points:
Asking the right questions leads to validated hypotheses. Even though the subjects may differ, they shared 2 pain points:
Process
Each investor faces the significant challenge of finding the ideal company to invest in, which involves reading financial reports and conducting technical evaluations.
Process
Each investor faces the significant challenge of finding the ideal company to invest in, which involves reading financial reports and conducting technical evaluations.
Process
Each investor faces the significant challenge of finding the ideal company to invest in, which involves reading financial reports and conducting technical evaluations.
Time
A potential investor must allocate a significant amount of time to do research before deciding to invest in a company.
Time
A potential investor must allocate a significant amount of time to do research before deciding to invest in a company.
Time
A potential investor must allocate a significant amount of time to do research before deciding to invest in a company.
Understanding these pain points is sufficient to help me identify what's important for the users inside this app.
Understanding these pain points is sufficient to help me identify what's important for the users inside this app.
Understanding these pain points is sufficient to help me identify what's important for the users inside this app.
TL;DR
These people needs direct access to stock portfolio, and they are also interested in broader topics to improve their investment-knowledge.
TL;DR
These people needs direct access to stock portfolio, and they are also interested in broader topics to improve their investment-knowledge.
TL;DR
These people needs direct access to stock portfolio, and they are also interested in broader topics to improve their investment-knowledge.
I aimed to keep the app simple, as it wouldn't involve many user actions. The app's main focus is to provide real-time information. Therefore, I envisioned three core pages:
I aimed to keep the app simple, as it wouldn't involve many user actions. The app's main focus is to provide real-time information. Therefore, I envisioned three core pages:
I aimed to keep the app simple, as it wouldn't involve many user actions. The app's main focus is to provide real-time information. Therefore, I envisioned three core pages:
Portfolio
This includes real-time stock investment data, consisting of company information, last price, lot size, unrealized profit, and more.
Portfolio
This includes real-time stock investment data, consisting of company information, last price, lot size, unrealized profit, and more.
Portfolio
This includes real-time stock investment data, consisting of company information, last price, lot size, unrealized profit, and more.
Analytics
Remember, the user wants to increase their knowledge while also receiving a reliable investment option. This page is designed to satisfy users who seek learning opportunities.
Analytics
Remember, the user wants to increase their knowledge while also receiving a reliable investment option. This page is designed to satisfy users who seek learning opportunities.
Analytics
Remember, the user wants to increase their knowledge while also receiving a reliable investment option. This page is designed to satisfy users who seek learning opportunities.
Courses
To provide more value to the user, I designed a page that will feature one-way learning material in a video format.
Courses
To provide more value to the user, I designed a page that will feature one-way learning material in a video format.
Courses
To provide more value to the user, I designed a page that will feature one-way learning material in a video format.
This project has provided me with valuable insights into data design. The dashboard required handling a significant amount of data. My primary focus was on optimizing the design using hierarchy principles, addressing Hick's Law effect, and mitigating information overload.
This project has provided me with valuable insights into data design. The dashboard required handling a significant amount of data. My primary focus was on optimizing the design using hierarchy principles, addressing Hick's Law effect, and mitigating information overload.
This project has provided me with valuable insights into data design. The dashboard required handling a significant amount of data. My primary focus was on optimizing the design using hierarchy principles, addressing Hick's Law effect, and mitigating information overload.
Digital guidelines
Digital guidelines
Digital guidelines
To maintain consistency and ensure efficient design to dev handover, I developed a design fundamental guidelines and reusable components (can't share it to the privacy).
To maintain consistency and ensure efficient design to dev handover, I developed a design fundamental guidelines and reusable components (can't share it to the privacy).
To maintain consistency and ensure efficient design to dev handover, I developed a design fundamental guidelines and reusable components (can't share it to the privacy).
