Transform disorganized idea to clear text 2x faster with Artificial Intelligence.
Transform disorganized idea to clear text 2x faster with Artificial Intelligence.
Transform disorganized idea to clear text 2x faster with Artificial Intelligence.
Project year — 2023
Project year — 2023
Project year — 2023
Visit Audea
My role
Designed the product from zero
Designed the product from zero
User research, prototyping, UI design
User research, prototyping, UI design
Branding
Branding
Results
100 users within 2 weeks of launch
100 users within 2 weeks of launch
Achieved 30% paid conversion rate
Achieved 30% paid conversion rate
Artificial Intelligence has assisted us in writing (thanks to ChatGPT). But can it help us beyond writing?
Artificial Intelligence has assisted us in writing (thanks to ChatGPT). But can it help us beyond writing?
Artificial Intelligence has assisted us in writing (thanks to ChatGPT). But can it help us beyond writing?
That's the hypothesis when we're building Audea. Many people (mostly entrepreneur, digital & content creator, and product manager) tends to have complex ideas in mind where they need to put it in visuals. It can be a self note, a voice recorder, or a self-made diagram.
You can refine your notes using ChatGPT. Simply provide the right prompt (e.g., "clarify this paragraph"), and you'll create a new, more polished version of your text. But what about those who prefer to record their thoughts verbally? How can we make it easier for them to articulate their ideas?
Thankfully, OpenAI has introduced an open API system called Whisper API, specifically designed for translating speech into text. With the assistance of this ecosystem, we can maximize AI integration into people's workflow.
With the launch of this web app, Supercuan Saham experienced a remarkable 50% growth in its user base within just one month. This growth allowed the community to rebrand as a promising company with a valuable product.
With the launch of this web app, Supercuan Saham experienced a remarkable 50% growth in its user base within just one month. This growth allowed the community to rebrand as a promising company with a valuable product.
Entrepreneurs, content creators, and digital makers are often flooded with diverse and spontaneous ideas.
Entrepreneurs, content creators, and digital makers are often flooded with diverse and spontaneous ideas.
Entrepreneurs, content creators, and digital makers are often flooded with diverse and spontaneous ideas.
These ideas can strike anytime, anywhere. To capture and recall these thoughts, many resort to personal voice notes, aiming to revisit and extract key points later in their work settings.
These ideas can strike anytime, anywhere. To capture and recall these thoughts, many resort to personal voice notes, aiming to revisit and extract key points later in their work settings.
These ideas can strike anytime, anywhere. To capture and recall these thoughts, many resort to personal voice notes, aiming to revisit and extract key points later in their work settings.
However, the process of re-listening and summarizing these voice notes can be time-consuming. It's not uncommon for them to replay the recordings multiple times, striving to distill the essence of their ideas.
However, the process of re-listening and summarizing these voice notes can be time-consuming. It's not uncommon for them to replay the recordings multiple times, striving to distill the essence of their ideas.
However, the process of re-listening and summarizing these voice notes can be time-consuming. It's not uncommon for them to replay the recordings multiple times, striving to distill the essence of their ideas.
Audea aims to solve this "simple" problem. However, we haven't been able to find a similar product that addresses it.
Audea aims to solve this "simple" problem. However, we haven't been able to find a similar product that addresses it.
Audea aims to solve this "simple" problem. However, we haven't been able to find a similar product that addresses it.
We initiated the design process with some fundamental questions:
Who will be using the product?
What features will be necessary for Audea?
How can we tailor Audea to the users, considering they might have different behaviors?
We initiated the design process with some fundamental questions:
Who will be using the product?
What features will be necessary for Audea?
How can we tailor Audea to the users, considering they might have different behaviors?
We initiated the design process with some fundamental questions:
Who will be using the product?
What features will be necessary for Audea?
How can we tailor Audea to the users, considering they might have different behaviors?
Derived from our research questions, we conducted thorough interviews with our target users. Our insights indicates 4 things:
Derived from our research questions, we conducted thorough interviews with our target users. Our insights indicates 4 things:
Derived from our research questions, we conducted thorough interviews with our target users. Our insights indicates 4 things:
Ideas often strike when they least expect them, like at the gym, during a run, or even in the bathroom.
Users frequently resort to sketching their ideas on paper with pen and ink, yet they face the challenge of recalling and connecting the scattered elements.
Not every idea gets pursued; many are forgotten or become disconnected over time. Time and clarity are crucial when piecing these ideas together.
Prior to considering an idea "good enough," they initiate discussions with their team during meetings, starting from scratch, as there's no concise brief to share beforehand.
Ideas often strike when they least expect them, like at the gym, during a run, or even in the bathroom.
Users frequently resort to sketching their ideas on paper with pen and ink, yet they face the challenge of recalling and connecting the scattered elements.
Not every idea gets pursued; many are forgotten or become disconnected over time. Time and clarity are crucial when piecing these ideas together.
Prior to considering an idea "good enough," they initiate discussions with their team during meetings, starting from scratch, as there's no concise brief to share beforehand.
Ideas often strike when they least expect them, like at the gym, during a run, or even in the bathroom.
Users frequently resort to sketching their ideas on paper with pen and ink, yet they face the challenge of recalling and connecting the scattered elements.
Not every idea gets pursued; many are forgotten or become disconnected over time. Time and clarity are crucial when piecing these ideas together.
Prior to considering an idea "good enough," they initiate discussions with their team during meetings, starting from scratch, as there's no concise brief to share beforehand.
Three key considerations should be taken into account when creating Audea, aligned with the research findings:
Three key considerations should be taken into account when creating Audea, aligned with the research findings:
Three key considerations should be taken into account when creating Audea, aligned with the research findings:
Target users
We aims to target entrepreneur, tech product / project manager, and offline meeting member as our beach-head market who frequently engage with voice-based ideas.
Target users
We aims to target entrepreneur, tech product / project manager, and offline meeting member as our beach-head market who frequently engage with voice-based ideas.
Target users
We aims to target entrepreneur, tech product / project manager, and offline meeting member as our beach-head market who frequently engage with voice-based ideas.
Simplicity / Minimal
Considering most of the prospective users will use Audea in different environment, shortening their flow will be the main focus. The main priority will be voice recording, with file uploading taking second place in the hierarchy.
Simplicity / Minimal
Considering most of the prospective users will use Audea in different environment, shortening their flow will be the main focus. The main priority will be voice recording, with file uploading taking second place in the hierarchy.
Simplicity / Minimal
Considering most of the prospective users will use Audea in different environment, shortening their flow will be the main focus. The main priority will be voice recording, with file uploading taking second place in the hierarchy.
Fast to use
Since Audea will depend on external APIs for delivering results, prioritizing speed becomes the second focus. This will involve shifting design considerations towards using minimal animations and implementing relevant progress screens to gamify the UX.
Fast to use
Since Audea will depend on external APIs for delivering results, prioritizing speed becomes the second focus. This will involve shifting design considerations towards using minimal animations and implementing relevant progress screens to gamify the UX.
Fast to use
Since Audea will depend on external APIs for delivering results, prioritizing speed becomes the second focus. This will involve shifting design considerations towards using minimal animations and implementing relevant progress screens to gamify the UX.
A mature digital ecosystem should be available to build this product. Thankfully, OpenAI has introduced Whisper API, a product that designed for translating speech into text.
A mature digital ecosystem should be available to build this product. Thankfully, OpenAI has introduced Whisper API, a product that designed for translating speech into text.
A mature digital ecosystem should be available to build this product. Thankfully, OpenAI has introduced Whisper API, a product that designed for translating speech into text.
As a designer, I've learned that sometimes I don't have a clear idea of how the product will look. However, creating flows, both user flow and product flow, is helpful in addressing that problem.
As a designer, I've learned that sometimes I don't have a clear idea of how the product will look. However, creating flows, both user flow and product flow, is helpful in addressing that problem.
Having a great experience in recording and receiving relevant results is crucial for our target users, as they don't have much time to explore unnecessary features. We have designed a simple yet powerful UI for recording/uploading, prompt control, and result editing.
Having a great experience in recording and receiving relevant results is crucial for our target users, as they don't have much time to explore unnecessary features. We have designed a simple yet powerful UI for recording/uploading, prompt control, and result editing.
Having a great experience in recording and receiving relevant results is crucial for our target users, as they don't have much time to explore unnecessary features. We have designed a simple yet powerful UI for recording/uploading, prompt control, and result editing.
Recognizing the diverse needs of our users empowers us to deliver tailored prompts that are pertinent to their individual requirements. We maximize the UX by giving them 2 additional steps:
Recognizing the diverse needs of our users empowers us to deliver tailored prompts that are pertinent to their individual requirements. We maximize the UX by giving them 2 additional steps:
Recognizing the diverse needs of our users empowers us to deliver tailored prompts that are pertinent to their individual requirements. We maximize the UX by giving them 2 additional steps:
Type of note
Users have varying needs when it comes to creating notes. That's why we give them the option to choose the type of note they want to generate.
Type of note
Users have varying needs when it comes to creating notes. That's why we give them the option to choose the type of note they want to generate.
Type of note
Users have varying needs when it comes to creating notes. That's why we give them the option to choose the type of note they want to generate.
Type of Writing
We acknowledge that users, such as entrepreneurs and product managers, have distinct preferences. Entrepreneurs often prefer a casual tone, while product managers may prefer something more formal. Therefore, we allow users to choose their preferred writing style for the result.
Type of Writing
We acknowledge that users, such as entrepreneurs and product managers, have distinct preferences. Entrepreneurs often prefer a casual tone, while product managers may prefer something more formal. Therefore, we allow users to choose their preferred writing style for the result.
Type of Writing
We acknowledge that users, such as entrepreneurs and product managers, have distinct preferences. Entrepreneurs often prefer a casual tone, while product managers may prefer something more formal. Therefore, we allow users to choose their preferred writing style for the result.
At the end of the day, prioritizing user experience is essential, but it's equally important to deliver a likable user interface. That's why we're committed to crafting a minimal and consistent UI, prioritizing ease of use and embracing a "design for speed" approach.
At the end of the day, prioritizing user experience is essential, but it's equally important to deliver a likable user interface. That's why we're committed to crafting a minimal and consistent UI, prioritizing ease of use and embracing a "design for speed" approach.
At the end of the day, prioritizing user experience is essential, but it's equally important to deliver a likable user interface. That's why we're committed to crafting a minimal and consistent UI, prioritizing ease of use and embracing a "design for speed" approach.
The process of building Audea has provided me with invaluable experience in rapidly developing digital products. Leveraging artificial intelligence (AI) led me to conceptualize a product that embraces new technology while prioritizing user-friendliness. Additionally, it taught me to craft an effective product-based strategy to drive user conversion to premium status, thus generating substantial revenue for the company.
The process of building Audea has provided me with invaluable experience in rapidly developing digital products. Leveraging artificial intelligence (AI) led me to conceptualize a product that embraces new technology while prioritizing user-friendliness. Additionally, it taught me to craft an effective product-based strategy to drive user conversion to premium status, thus generating substantial revenue for the company.
The process of building Audea has provided me with invaluable experience in rapidly developing digital products. Leveraging artificial intelligence (AI) led me to conceptualize a product that embraces new technology while prioritizing user-friendliness. Additionally, it taught me to craft an effective product-based strategy to drive user conversion to premium status, thus generating substantial revenue for the company.
Digital guidelines
Digital guidelines
Digital guidelines
To maintain consistency and ensure efficient design to dev handover, I developed a design fundamental guidelines for Audea.
To maintain consistency and ensure efficient design to dev handover, I developed a design fundamental guidelines for Audea.
To maintain consistency and ensure efficient design to dev handover, I developed a design fundamental guidelines for Audea.
My role
Designed the product from zero
User research, prototyping, UI design
Branding
Results
100 users within 2 weeks of launch
Achieved 30% paid conversion rate